"Welcome to Five Senses Coffee"

The number of people with a keen interest in coffee is increasing all the time. Hordes of people all around Australia have a genuine desire to learn more about their daily brew, and this is reflected in the number of punters walking through the doors of the nation’s best cafés.

You can pick up a few great tips from these industry leaders — after all, imitation is the sincerest form of flattery! Many leading cafés implement strategies aimed at increasing their appeal to the growing number of people who know a lot about coffee, and who are keen to learn more.

If you are hoping to attract the growing number of ‘coffee geeks’ to your café, joining our Single Origin Programme is a great place to start. Single Origin coffee is coffee that comes from a single, specific location. A custom-made Five Senses blend is created using several beans from various regions, which complement each other and meld together to create the desired flavour profile. On the other hand, a Single Origin features just one bean, from one specific region.

Sampling a Single Origin coffee allows you and your customers to more easily distinguish the flavours and characteristics of a particular bean. Most frequently, cafés use a separate grinder to feature a changing range of Single Origins. Customers can request a Single Origin coffee as an alternative to the café blend. Trying out a variety of Single Origins allows customers to develop their palate, and to discover which coffee characteristics appeal to them.

It creates a fantastic opportunity for you to start a real dialogue with your discerning customers and establish a rapport and relationship that will keep them coming back to see you, so that they can discuss their passion with another enthusiast. Selecting a Direct Trade bean opens up a whole different conversational avenue, with the opportunity to highlight the great work being done in establishing beneficial relationships with the farmers who grow our coffee.

To make it easy for you, we have put together a suggested schedule of Single Origins to feature. Our website contains stacks of information about each coffee, which we’re happy for you to steal for your café. We’ve put together notes that include information about the country, the beans, cupping notes and coffee characteristics.

We suggest you kick off with the Indonesian — Lintong. We first experienced this outstanding coffee in a tasting of coffees specially sent to us from Café Imports, one of the US’s most highly regarded coffee wholesalers. There was unanimous agreement that this was something special. With massive body and stunning herbal complexity, this is a great starting point for your Single Origin Programme.

Keep an eye on our recommendations for your Single Origin Programme schedule (located in the left side bar of the wholesale newsletter, Hot off the Roast). Next month we will feature our new Balinese — Bagus Sekali.

Remember, the more passion and enthusiasm you and your team display for your product, the more attractive you will be to your customers.

If you are interested in learning more about our Single Origin Programme for your cafe, drop Shaughan an email at shaughan.dunne@fivesenses.com.au.