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The business of beer

We’ve often touted the similarities between wine and coffee — the common influence of terroir, the flavour profiles… You might think that it’s a bit of a stretch of the imagination to start seeing similarities between coffee and beer, but fortunately, our imaginations are second to none.
Plenty of crazy ideas get thrown around at the Five Senses, and the law of averages means that every now and then, one of those hair brained schemes turns out to be a winner. This is just how Beer Club began — a bit of joking over a casual beer one Friday night.
In recent months, a select few from the roastery have been exploring the world of beer in a more sophisticated manner, transferring the skills of their distinguished palates to the world of hops and malt.
Caleb, Brett and Ryan, self professed ‘Founding Fathers’ of the Five Senses Beer Club, couldn’t resist breaking down the flavour profile of one of their favourite brews one evening, and the idea snowballed from there.
They were well prepared for their next beer ‘cupping’, with ales the chosen focus for the night. They did their research and tracked down tasting notes for each of the beers, devised a beer review sheet, and the first official Beer Club tasting was under way.
As with any club, there are always a bunch of rules. Caleb, Brett and Ryan claim that the right to create the Constitution lies with them, the Founding Fathers, and they’re taking their time to ensure that they don’t leave anything out. They claim that they’re still working out the finer details, but to give you a little taste of their world, here’s a snippet from the Beer Club Constitution:
- Thou shall never drink VB, Carlton Draught, Fosters or the like
- Thou shall never allow light beer to pass thy lips
- Thou shall bring one entry token (one six pack)
The results of each session are considered Beer Scripture — once a judgment of the beer has been passed, it becomes an unbreakable law.
Never keen to be outdone by their Eastern States counterparts, the boys in WA have jumped on the band wagon and are working on a ‘brother’ club over in the West. Hmm, does that mean that Ben’s cupping ‘how to’ will come in handy for more than just coffee?!