"Welcome to Five Senses Coffee"

A lot of people are deciding to do more Internet shopping these days. Whether their motivation is the value of the Aussie dollar, the convenience of shopping in their jocks, or simply the plethora of options that online shopping provides, purchasing goods on the net is hot right now, and coffee is no exception.

In the olden days, the best way to buy coffee was to ride into town and visit your local grocer. You’d scoop a month’s worth of roasted beans from a 40 gallon drum or open hessian sack, and pay for it by bartering a side of beef, or maybe even your first born. This coffee was then probably transported in a burlap sack, on the back of your horse, for at least an hour, come rain or shine. Next, your coffee was brought inside the home (or maybe left out in the barn), still exposed to the elements, and consumed, as needed, until the dry goods ran dry and you were forced to make another trip to town.

Later, as grocers became more advanced, you could find a pre-packaged product on your grocer’s shelves, conveniently portioned and seemingly more fresh. But as time went on and consumers became more conscious of misleading “expiration” dates, one could begin to notice that coffee on the shelf of the supermarket was usually scattered about and thoroughly picked over, leaving the rest to oxidise and become stale. Good for the guy who got there on delivery day; not so good for the once-a-month Saturday shopper.

There has always been evidence that coffee goes stale a few weeks after its roast, but it wasn’t until the emergence of the Internet that consumers were able to conveniently purchase a variety of coffees fresh out of the roaster, at a competitive price, and have it rushed to their door within a few days. Ordering online meant it was no longer necessary to drive to the grocer just to check if he even had fresh coffee. Not only is it more convenient to order from the web, but you also have a greater variety than that which is available at the store. Retailers mostly stock generic coffees that are available most of the time. When you visit our website, however, you are exposed to a wider array of delectable options, ranging from seasonal single origins and reserves, to limited edition blends.

Furthermore, when you order your coffee from the 5 Senses’ website, you can rest easy knowing that we will deliver to you anywhere in the country. If you happen to be one of those people who still make a once-monthly trip to the store because you live so deep in the bush that it takes two hours just to reach a decent grocer, you too can still get fresh roasted coffee straight to your door by buying online. And if you live close to a metro location, many times you will see your order the very next day! Once your order is placed, your coffee then gets roasted, so if it’s a super fast delivery you’re after, be sure to order as early in the day/week as possible.

While there still may be something romantic about a journey to the grocer with you and your Sheila riding double, both of you filled with the anticipation of fresh coffee and kidney beans, there is something even sexier about pulling into the driveway after a long day away, and seeing your beloved coffee waiting faithfully at your door. Plus, it will be as fresh as humanly possible. Can you smell it already? Get yours here.