News articles tagged with 'CQI'
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Cupping coffee – why we do it
Cupping is a tool that provides us with a consistent, qualitative platform to evaluate coffee samples. Why is this so important? Cupping resonates to the very core of our business, it’s how we come to understand specific origin character, it enables us to compare and contrast previous samples, to indentify faults or taints and, most importantly, it’s how we select coffees for purchase.