News articles tagged with 'prices'
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Why to Charge More for a Single Origin
If you have been paying attention to trends within the specialty coffee industry, you would (or should) have noticed that there has been a growing interest by nearly everyone in Coffee-land especially consumers, in single origin or micro lot coffee. It’s hard to pin point which part of the industry is driving this trend, but in the end, the café is the coal face of this interest, sandwiched between roaster and customer. It is the café which is left shouldering the responsibility for making all these wonderful coffees accessible to the consumer.
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