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News articles tagged with 'q grader'

  • Cupping coffee – why we do it

    Posted at 07:49 on 11 August 2010 by Jennifer Murray in Company News | permalink
    Tags: cupping q grader CQI

    Cupping is a tool that provides us with a consistent, qualitative platform to evaluate coffee samples. Why is this so important? Cupping resonates to the very core of our business, it’s how we come to understand specific origin character, it enables us to compare and contrast previous samples, to indentify faults or taints and, most importantly, it’s how we select coffees for purchase.

  • Giving Quality a Number

    With massive growth in the number of coffees available for purchase, having the skill to discern and accurately articulate their value is quickly becoming very useful. As much as we love to get sucked into the inevitable quality debate, snapping up the best coffees requires us to get over our own personal subjectivity and force ourselves to start throwing down some definitive numbers.

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