Finca Los Pablos
Sparkling cherry cola & plum jam with delicate acidity.
Finca Los Pablos is another delicious lot grow in the dramatic landscape of Guatemala’s western Huehuetenango region. More than just tasty though, this coffee represents the livelihood of first generation producer, Ramon Pablo Chalez. Growing coffee over the past 20 years has seen Ramon and his family, who do all the work on the farm, wrestle with volatile coffee markets. Their new partnership with Primavera Coffee importers and, in-turn, ourselves, is injecting fresh hope for a better, more stable future. The high altitudes of Ramon’s farm along with selective coffee picking deliver delicious flavours of sparkling cherry cola and rich plum jam, lifted by a delicate acidity.
From the Farmer
As mentioned above, Ramon and his family are first generation coffee farmers and the sale of coffee is their only income. The combination of a highly volatile market plus the challenges as a small holder farmer have meant that over the years, they haven’t had enough money to send their kids to school. With Primavera’s support, Ramon and his family are looking towards a better future.
“My two children went back to school till the coffee prices dropped again and they had to stop. Now through our new contacts with our new exporting partner we are filled with hopes that they can continue studying and we will have better opportunities”, Ramon shares.
COVID Farmer Relief Fund
Embedded in the Guatemalan producing community, Primavera have been closely aware of the challenges posed by COVID and have launched a Farmer Relief Fund, raising money to donate food parcels for affected families. Check out this awesome initiative and send some money in support.
Get to know: Primavera Coffee
Founded by 4th generation coffee grower, Nadine Rasch, Primavera is pairing their detailed expertise of Guatemalan coffee with a rigorous approach to transparency to help farmers achieve the best price possible for their delicious coffees. We’re proud to stand alongside them as participants in the Specialty Coffee Transaction Guide.